England's Emma Coates Exits England U23 Post to Assume Command at NWSL's Bay FC
In a significant career move, Emma Coates has resigned her post with the England WU23 national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC.
Transition Stateside
Her appointment follows the departure of Albertin Montoya, who guided the California club during its first two seasons in the premier American league. Montoya announced in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“My time with the FA has been incredible my time with the FA,” remarked Coates. “It has been instrumental in my development both in my career and as an individual. Now, I feel ready and excited to push myself in a new environment.”
Proven Developer
In her time at the helm in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to the United States is her England assistant, Gemma Davies, a ex- Aston Villa manager in the WSL.
The club's chief executive, a one-time Football Association technical lead, spoke highly of Coates's credentials: “She is both an outstanding tactician, but she also has a strong record of nurturing talent to thrive domestically and internationally.”
“Coates excels at leading of people and culture and has the tactical philosophy we were searching for,” the CEO stated.
Club Context
The club had a contrasting start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before struggling to a near-bottom placement in 2025.
The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their next chapter. They have played a crucial part in bolstering the progression route between the young Lionesses and the first team.”
“Together, they have directly impacted the development of many promising talents who have progressed into senior Lionesses,” Step concluded.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has been integral to the advancement of multiple players to the Lionesses squad, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff has begun, to continue the growth of the Women’s Under-23s setup in the coming years.
